Each year, the gaming and gambling industry unite together to promote Safer Gambling Week. The nationwide campaign promotes responsible play and raises awareness about gambling risks.
Now in its 8th year, the campaign runs from 17th to 23rd November 2025, with an emphasis on engaging players, industry professionals and community organisations in discussions around safer gambling practices, mental wellbeing and accessible support services.
Throughout the week, a wide range of resources and training materials are available on the Safer Gambling Week website. These resources are tailored to help individuals and organisations better understand and address gambling-related issues and harm, with specific sections for:
- Resources for the Gambling Industry
- Resources for Professionals
- Resources for Parents, Carers, Schools, Youth Workers and Universities
With this new age of technology, gambling is more accessible than ever. Players are easily exposed to online casinos, betting platforms and mobile apps, 24/7. With the increase in convenience, there has also been an increase in risk, particularly for individuals vulnerable to gambling-related harm.
Partner and gambling specialist, Richard Bradley said: “As a firm whose main focus is licensing across the UK, compliance is a daily topic of discussion at Poppleston Allen’s offices. We help clients stay within the Licensing Conditions and Codes of Practice and the licensing objectives, as well as staying abreast of hot topics, upcoming government consultations and the Gambling Commission’s latest statements.
“But in addition to the work for our clients, we are also personally passionate about safer gambling – it’s vital that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.”
To promote the message as far and wide as possible, the industry will be undertaking a range of activities throughout the week, including:
- Sharing on social media
- Linking to the Safer Gambling Week website
- Displayed digital materials
- Printing and circulating the campaign artwork
Poppleston Allen has also released a podcast available on Apple, Spotify and Google on Safer Gambling Week, discussing safer gambling practices, mental wellbeing and accessible support services.
