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New rules being introduced by the Gambling Commission

Gambling Commission to ban potentially harmful offers

Following consultation the Gambling Commission (GC) are introducing new rules regarding the safety and simplicity of promotional offers from 19 December 2025. The new rules will apply to all types of licences (including ancillary remote licences), except gaming machine technical and software licences.

The changes to Licence Conditions and Codes of Practice (LCCP) Social Responsibility (SR) Code 5.1.1 (Rewards and Bonuses) include:

  • Banning potentially harmful offers such as mixed promotions on the condition the consumer plays different products.
  • Bonus wagering requirements to be limited to ten.
  • Limiting the number of times bonus funds must be re-staked before the consumer can withdraw winnings from the bonus.

The GC has stated that: “To ensure increased clarity of the Commission’s current expectations of operators it will alter the structure and wording of Social Responsibility Code 5.1.1 (Rewards and Bonuses).”

The GC response to the consultation, together with details of the newly structured wording of SR Code 5.1.1, can be found here.

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About the author: Paula Kioko

Paula Kioko joined Poppleston Allen in June 2022 as the marketing assistant for her sandwich year placement.

In January 2024 she became the marketing associate.

She completed her BA in Journalism in 2021 and her MSc in Advertising and Marketing Communications in 2023, both at Nottingham Trent University.

Paula moved to the UK as an international student in 2018 from Nairobi, Kenya in order to enhance her academic and professional development.

Her day to day work currently revolves around the management of the website and social media platforms.

Paula works under the direction of the head of marketing to help reach the firm’s marketing goals and objectives.

In addition, Paula is also working towards her level 4 accreditation from the Chartered Institute of Marketing.

She also holds the BIIAB Level 2 Award for Personal Licence Holders (APLH).

Paula Kioko

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