“Carl brings the correct mix of academic rigor and hands on common sense marketing expertise to every project.”

Alan Mercer

Industry Director, EMEA and APAC, Introhive Tec

Overview

Carl joined Poppleston Allen solicitors in January 2015 as head of Marketing and Business Development. He has over 25 years’ experience in marketing within business-to-business and professional services. He is a committee member of the Business Marketing Club (East Midlands) and in 2021, was made a Fellow of the Chartered Institute of Marketing.

Carl sits on Poppleston Allen’s management team and is responsible for communications, legal directory submissions, business development and client listening programmes.

And he takes the lead in managing relationships with several high-profile sponsorships including The Morning Advertiser and the R200.

During his marketing career, Carl and his teams have been recognised with several awards, including the ‘Thomson Reuters International Business Development Award’ for best use of data and technology. Plus, he was named as a future legal management leader by The Lawyer Magazine.