Published: 01 October 2020 by David Inzani
“Following consultation earlier this year and the Gambling Commission’s drive to strengthen consumer protection, the regulator has issued strict new guidance on incentive schemes for high value customers with the aim of ending malpractice in the management of ‘VIP customers’.
From 31 October, any operator who wishes to make a customer a ‘VIP’ must first:
The new rules will also make individuals within the company personally accountable, as operators must appoint a senior executive Personal Management Licence holder to oversee the scheme.
The full guidance document and statement from the Gambling Commission can be viewed here: https://www.gamblingcommission.gov.uk/news-action-and-statistics/news/gambling-commission-new-rules-to-stamp-out-irresponsible-vip-customer-practices
Within their statement the Commission have also announced that a consultation on customer interaction (including the assessment of affordability, identifying vulnerability and how to take early preventive and reactive action) will be launched in the coming weeks.”
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