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Committee of Advertising Practice releases new standards for gambling advertising

Guidance aimed at protecting children and young people

“The Committee of Advertising Practice has today issued revised guidance intended to assist advertisers, agencies and media owners with their interpretation of the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) gambling rules (Codes), as they relate to the protection of children and young people.

The revised guidance will come into force on 1st April 2019 and supports the Advertising Codes, which require that marketers take all reasonable steps to:

  • Ensure that advertising is not targeted at under-18’s, either through the selection of media or the advertisement’s content; and
  • Prevent advertising being directed at adult audiences posing a risk to under-18’s.

The revised guidance provides greater detail on the approaches that are likely to be considered unacceptable by the Advertising Standards Authority in individual marketing communications.

The complete ‘Regulatory Statement: gambling advertising guidance’ can be found here and further details regarding the Advertising Standards Authority and the CAP and BCAP codes can be found through its website”.

For more information on this topic or anything else licensing related, please contact solicitor, Richard Bradley on r.bradley@popall.co.uk or 0115 9487 424.

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