Published: 15 February 2018 by Richard Bradley
“The Committee of Advertising Practice (CAP) has introduced tighter advertising standards with particular focus on adverts which appeal to problem gamblers.
The standards have been outlined via two guidance documents from CAP.
1. The new standards for advertisers of free bets and bonuses came into effect on 14th February 2018.
The new standards detailed for free bets and bonuses include:
2. The Gambling Advertising: responsibility and problem gambling guidance includes the below key provisions and these new standards will come into effect on 2nd April 2018.
The Gambling Commission has welcomed the new standards in a statement on its website which includes the following quote from Ian Angus, the Gambling Commission Programme Director: “…We expect gambling businesses to review the new guidance now and adjust any marketing and advertising accordingly. We support any enforcement activity by the ASA against operators who do not comply, and will not hesitate to take our own action against those who do not take their responsibilities seriously.”
For further information on this or any other legal related gambling issues contact solicitor Richard Bradley 0115 953 8500.
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